Why Boar Bristles?
The timeless secret to strong, healthy hair.
At Florietta, we believe in honoring tradition while enhancing modern beauty rituals. Our brushes are crafted with 100% premium boar bristles - a choice rooted in centuries of haircare wisdom. Here’s why:

#1
Distributes Natural Oils for Shine
Boar bristles gently carry your scalp’s natural oils down the hair shaft, creating a luminous, healthy shine without greasiness. This natural conditioning helps reduce the need for synthetic serums and keeps hair hydrated, soft, and nourished.

#2
Enhances Scalp Health & Circulation
Each brushstroke stimulates blood flow to the scalp, encouraging stronger, healthier hair growth. Think of it as a daily mini scalp massage - supporting your hair from root to tip.

#3
Prevents Breakage & Reduces Frizz
Unlike synthetic bristles, boar bristles gently detangle without pulling or damaging delicate strands. They help smooth the hair cuticle, minimising frizz and flyaways for a polished, effortless look.

#4
Gently Cleanses & Detoxifies
Your hair accumulates dirt, dust, and product residue throughout the day. Boar bristles naturally lift impurities while redistributing oils - leaving your hair refreshed and balanced.

#5
Suitable for All Hair Types
Whether your hair is straight, wavy, or textured, boar bristles adapt to your hair’s needs - adding shine to fine hair and taming thicker strands. For curly and coily hair, it’s perfect for smoothing and redistributing oils without disrupting natural curl patterns.